GENTLY CLEANSES & DEEPLY HYDRATES.

Parched hair? Don't let your conditioner do all the heavy lifting!

Gently cleanse and hydrate your strands with a dose of added moisture. Our Daily Moisture Renewal Shampoo provides a nutrient-rich lather that penetrates deep into hair to deliver 2X the moisture needed to hydrate and replenish dry hair. Get a burst of hydration with every wash as our moisturizing shampoo works to gently remove buildup and prime hair for optimal softness from root to tip.

Our new and improved formula offers 72-hour lush moisture and 2x the pro-vitamins for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and 2x the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Moisturizing lipids absorb into each strand to rebuild and restore hair with moisture while a powerful antioxidant goes deep into hair's core to protect existing bonds by reducing free radical damage.

Enjoy hydrated hair that's touchably soft and smells like an indulgent blend of creamy berries. Crafted to cleanse all hair types and is gentle enough for use on permed or color-treated hair.

Free of parabens and colorants for no harsh stripping.

·72-HR LUSH MOISTURE: Shampoo & conditioning system deeply hydrates for 72 hours*

·2X THE PRO-VITAMINS: Now with twice the amount of pro-vitamin B5 to help hydrate and strengthen hair

·STRENGTHENS & BUILDS NEW HAIR BONDS: Stronger bonds mean stronger hair that's less prone to breakage

·0% PARABENS & COLORANTS: Nutrient rich, Color safe system, Gentle nourishment, no harsh stripping

*vs. non-conditioning shampoo

HOW TO USE: Massage into wet hair. Lather. Rinse. Repeat if you’re going multiple days between washes for an enjoyable refresh and clean. Follow with Pantene conditioner