Cleanse your curls without stripping their natural moisture.
The INOAR My Curl My Crush Shampoo is specially designed for wavy, curly, coily, and afro hair, delivering a gentle yet effective cleanse while maintaining hydration and enhancing your natural curl pattern.
Unlike traditional shampoos, this formula respects your curls, helping reduce frizz and leaving your hair soft, manageable, and ready for styling.
Developed to cleanse wavy, curly, coily, or Afro-textured hair without stripping its natural moisture. Its lightweight formula removes impurities while keeping curls hydrated, soft, and manageable. Enriched with plant-based collagen and vitamin E, it helps strengthen the hair fiber and enhances definition. Perfect for daily use, this shampoo hydrates and provides frizz control, making it ideal for natural or transitioning hair.
100% vegan product. Never tested on animals.
Why you’ll love it:
• Gentle Cleansing – Removes buildup without drying your curls
• Hydration Boost – Keeps hair soft and nourished
• Frizz Reduction – Helps control frizz from the very first step
• Preps for Styling – Perfect base for your curl routine
Powered by:
• Plant Collagen – Strengthens & improves elasticity
• Vitamin E – Nourishes & adds shine
• Amaranth Oil – Deep hydration & softness
Clean Beauty Promise:
• Sulfate-Free
• Paraben-Free
• Vegan Formula
• Cruelty-Free
Perfect for:
All curl types: wavy, curly, coily & afro textures
HOW TO USE:
Apply to wet hair, gently massage into scalp and lengths, then rinse. Repeat if needed and follow with your favorite INOAR treatment.