Vans was founded in 1966 by Paul Van Doren as an original extreme sports brand. It began with a focus on activities such as skateboarding, surfing, BMX, and snowboarding. Signature elements like the checkerboard pattern, waffle sole, and side stripe have become iconic symbols of Vans.

Today, for many young people, Vans represents “individuality” and “coolness.” With its differentiated positioning and strong fan base, Vans has become a leading driver of revenue growth for its parent company in recent years. The brand operates over 710 stores worldwide, generates nearly $2.2 billion in annual sales, and maintains double-digit growth each year.

Classic models such as the Era, Authentic, Old Skool, Sk8-Hi, and Classic Slip-On are among Vans’ most iconic footwear styles.