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Bill Walsh didn’t just win football games, he created a repeatable system for winning at anything.

The San Francisco 49ers of the 1980s rose from the bottom of the NFL to three-time Super Bowl Champions because Walsh built a culture, a standard, and a way of operating that elevated everyone around him.

Bring Your Own Pencil translates that Standard of Performance into a modern leadership manual, illustrated through real stories of innovators, operators, and founders who succeeded by raising their standards.

From the unlikely rise of Raising Cane’s to the lifesaving medical innovations of the 75th Ranger Regiment, these pages show the Standard of Performance in action—and how that same Standard of Performance can transform teams, careers, and organizations today.

If you want to lead with purpose, raise the standards of your team, and build something that lasts—start here.

Along with the book, you’ll get access to a curated Leadership Library filled with books, podcasts, interviews, articles, and videos demonstrating Walsh's Standard of Performance across a variety of industries.

We hope you enjoy reading it as much as we loved writing it.

-Dan & Griff