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  5. Curly Coil Styling Gel with Wheat Protein and Argan Oil - Ashley Marie Collection - 12 oz. by The Hair Diagram
Curly Coil Styling Gel with Wheat Protein and Argan Oil - Ashley Marie Collection - 12 oz. by The Hair Diagram
Curly Coil Styling Gel with Wheat Protein and Argan Oil - Ashley Marie Collection - 12 oz. by The Hair Diagram
Curly Coil Styling Gel with Wheat Protein and Argan Oil - Ashley Marie Collection - 12 oz. by The Hair Diagram
Curly Coil Styling Gel with Wheat Protein and Argan Oil - Ashley Marie Collection - 12 oz. by The Hair Diagram
Curly Coil Styling Gel with Wheat Protein and Argan Oil - Ashley Marie Collection - 12 oz. by The Hair Diagram
Curly Coil Styling Gel with Wheat Protein and Argan Oil - Ashley Marie Collection - 12 oz. by The Hair Diagram
4.7
90 global reviews
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M**. B**️
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Verified purchase
US
Very god 🥰🥰🥰🥰🥰🥰🥰🥰
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2024-05-02
S**7
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Verified purchase
US
I love the aroma and I just received it today. Looking forward to the use of this and other ones in the collection 😍
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2025-03-25
C**s T**
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Verified purchase
US
Great product, makes my wigs rejuvenated smells great
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2025-03-07
C**e
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Verified purchase
US
Love the smell of the gel! Sooo good :) it gives my curls definition and shine and good hold!
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2024-10-01
@**s V**s **
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Verified purchase
US
Me encantó 😍 me deja bello mi cabello. Lo recomiendo.
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2024-08-02
a**8
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Verified purchase
US
So I’ll have to update after using but I received my order today and when I opened it one of the products was not what I ordered. I order the gel and I got the cream. While it’s not really that bad since I haven’t tried it out, I just wanted to mention it.
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none
2024-01-13
🌺**a
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Verified purchase
it’s something about the consistency that i just loveeee(also smells really good)
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2023-10-23
t**h
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Verified purchase
US
Only the best
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2026-01-05
N**a ** B**r **
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Verified purchase
US
Best gel ever! Not crusty, great hold, no flaking, just healthy shiny looking hair that lasts.
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2026-04-29
c**4
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Verified purchase
US
Ordered 3 containers, 1 container was opened and spilled throughout the box
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2026-03-13
S**❌
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Verified purchase
US
I love the gel. It does work for a natural hair to keep it sculpted so this is a great product and it smells great.
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2026-02-22
y**8
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Verified purchase
US
Quick delivery Scent: I didn't really like scent, smelled like artificial lemon cleaner Product benefit: Hold was ok
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2026-01-29
H**a B**d L**
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Verified purchase
US
❤️❤️❤️❤️ my hair loves this product. I’ve received so many compliments about how curly & moisturized my hair is. You’ve won me over & have a customer for life.
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2026-01-09
I**e T**s
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Verified purchase
US
I tried this on my wig (human hair) the same day I received it, and I was very pleased with how it captured my curls and brought them back to life. My only dislike is the consistency of it. I don’t like how it feels. I guess I was looking for something more solid than what I have. But I do like it.
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2025-12-11
M**. S**e O**
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Verified purchase
US
Perfect for my curly wigs and smells refreshing. A little bit goes along way, your curls will pop right in. I use it on a 4yr old wig, the curls looked amazing. The wig looked brand new. I got tons of complements and people wanted to know where I got the wig from.
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2025-11-29
A**é
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Verified purchase
US
Works very well paired it with a curl defining brush and my curls turned on amazing and I have a mix of 4b and 4c hair
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2025-06-28
M**h
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Verified purchase
US
I’m almost out I need more. I use it on my wigs but now I’m going to use it on my natural hair!
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2025-05-23
K**a H**y
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Verified purchase
US
OMG my hair has been super dry and brittle for so long. No products seem to help. I got this last night and washed my hair to make sure all the other products were gone. The hat said to use sparingly so I did. When I tell you I was able to instantly come through this 4c with virtually NO breakage!!!
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2025-04-14
K** B**s
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Verified purchase
US
I can’t get over how amazing this product is! It truly brings my curls to life, leaving them beautifully defined and totally frizz-free. I’m absolutely thrilled with the results!
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2025-03-30
E**h A**y
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Verified purchase
US
My First, I’m going to try it. I’m definitely gonna make a video of it whether I like it or not after I use
Item:
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2024-12-04
About this product
Details
ManufacturerThe Hair Diagram
IngredientsAqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Decyl Glucoside,CocamidopropylHydroxysultaine, Dimethyl Sulfone, Backhousia Citriodora(Lemon Myrtle)Leaf Oil, Argania Spinosa(Argan)Kernel Oil, Hydrolyzed Wheat Protein, Tocopheryl Acetate,Glyceryl Stearate, Steareth-4, Panthenol, Guar Hydroxypropyltrimonium Chloride,Polyquaternium-10, Cocamide MIPA, Disodium Laureth Sulfosuccinate, Disodium LaurylSulfosuccinate, Sodium Chloride, Citric Acid, Sodium Benzoate, Potassium Sorbate
Net Weight9.3oz
Pack TypeSingle Item
Contains Alcohol Or AerosolContains Neither
Product FormCream
View more
Product description
Curly Coil Styling Gel - Ashley Marie Collection - 12oz. 
Ashley Marie Collection Curly Coil Styling Gel is a lightweight, moisturizing gel that imparts a healthy shine to gorgeous curls, offering a lightweight and nourishing formula that imparts lustrous moisture and stunning natural shine. Infused with the enriching goodness of argan oil, this styling gel provides deep hydration to your hair and scalp, protecting them from the wear and tear of everyday damage. With its potent blend of vitamins, argan oil also promotes a healthy scalp that fosters optimal hair growth and results in thicker, healthier hair strands. Formulated with argan oil, this gel helps to protect hair from damage and breakage, while promoting a healthy scalp to prevent hair loss and encourage thicker, fuller hair. The vitamins in argan oil also work to promote healthy hair growth and enhance hair strength. Cold pressed oils are richer in vitamins and nutrients that can strengthen your hair and nourish your scalp. Wheat proteins provide added protection to hair, improving its ability to withstand the rigors of styling. The lubricating properties of these proteins help to reduce damage caused by heat styling and other environmental stressors. Additionally, hydrolyzed wheat protein helps to restore protein to the hair shaft, strengthening strands and reducing breakage. Overall, Ashley Marie's Curly Coil Styling Gel is a high-quality product that nourishes and protects curly hair while enhancing its natural shine and health. Directions for Use:
Apply to clean, wet or damp hair. Very concentrated, less is best! Great for finger coils, twist outs, and braids outs. Visit our youtube for styling ideas and usage: The Hair Diagram
·Made in the USA
·Formulated with natural ingredients
·Clean ingredients
·Cruelty-Free
·Color Safe
·Wheat Protein & Argan Oil
·Sulfate Free
·Paraben-Free
·Manufactured in an FDA registered facility
·Manufactured and distributed by The Hair Diagram
Skin Test is recommended Please read all ingredients before purchasing to see if any ingredients are on our list for having sensitivity or allergies. Choose a small, discreet patch of skin behind the neck or inner elbow.  Always do a patch test for 24-48 hours prior to use to check for irritation, redness or any adverse reaction. If you do receive and have any sensitivity or adverse reaction. Stop use immediately. Do not continue to use. Avoid getting the product into eyes or mouth, for external use only.
Ingredients:
Aqua (Water), Polysorbate 20, Dehydroxanthan Gum, Panthenol, Hydrolyzed Wheat Protein,Argan Oil, Backhousia Citriodora (Lemon Myrtle) Leaf Oil, Phenoxyethanol,Ethylhexylglycerin
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Safety & compliance
Seller info
Business name: The Hair Diagram LLC
Business address: 270 Production Avenue, Madison, Alabama, 35758, United States
Shop review
Videos for this product
Who Next??? Wig sponsored by @Afsister wig #360wiginstall used #boldholdactive to secure the lace with #boldholdlacetape on cap for security. #lacewiginstall #lacetutorial #boldhold #lacewig #wigclass #freewig
Thehairdiagram
8.8K
Shop TikTok!! Raise your hand 🙋🏽‍♀️ if you already knew that liquid gold was GOLD!!!!!?! These curls lasting ALLLLL WEEK BABY TRUST THAT! Ask our model @YT: Annaya Chelcy 🧸  #AshleyMarieCollectionStyling Mousse provides  silky-smooth results, all without the worries of flaking. Elevate your hair game with this fast-drying and versatile style, and strengthens and moisturizes your strands. The Ashley Marie coiling gel will give most of definition without making it hard and crunchy but adds hold, tighter coil  SHOP @theashleymariecollection AND @boldholdlaceproducts AT #washandgo #boldholdliquidgold #thehairdiagram #ashleymarie
Thehairdiagram
5.4K
Who wanna be next????? Used #ashleymariecoilgel #boldholdlacegelly #boldholdlacetint #aamu23
Thehairdiagram
5.0K
Wig from @westkisswig used #boldholdlacegelly to melt the lace from my TikTok shop. Effortless Glueless Wig Application!  Wig available @westkissbest  easy-to-install 4x7 precut lace wig – perfect for beginners.  Used my ashley Marie coil gel and styling mousses follow @TheHairDiagram #Inverted
Thehairdiagram
3.1K
HEALTHY HAIR AND SCALPS PRODUCE 6-7 inches of hair per year,,,,, you will only RETAIN THOSE INCHES WITH PROPER HAIRCARE.  Black business Friday is happening NOW! Don’t miss out on our sales!!! Who’s ready for this amazing Haircare line by @theashleymariecollection Haircare is an entire process. It should not be dreadful,,, with the right products, routine, and techniques you will have the best looking hair!! For TIGHT COILS ▶️ I use The Ashley Marie Coil Gel, FOR LOOSER CURLS ▶️ I use The Ashley Marie Cur Cream…either one I love to mix the Ashley Marie Styling Mouse for curl Memory…..GO WATCH OUR SAVED YOUTUBE LIVES ON NATURAL HAIR💛 I no longer use direct heat n my hair, only indirect heat(hooded dryer). If you heat train or color please follow @theashleymariecollection to learn how to protect your curl pattern.   Curly Coils styling gel. Enhances and defines your natural curls. It provides  moisture and hydration to your hair, helping to combat dryness and improve overall hair health. #AshleyMarieCollectionStyling Mousse provides  silky-smooth results, all without the worries of flaking. Elevate your hair game with this fast-drying and versatile style, and strengthens and moisturizes your strands. #naturalhaircare #arganoil #coilyhair #frizzyhair #dryhairtreatment
Thehairdiagram
2.4K
Creator earns commission
Now this little diva has me speechless 👀😑  #kidsbraidstyles #twisthairstyle #hairstylesforblackgirls #naturalhairstyle #toddlerhairstyles
MrsPayneBranding
1.4K
Relaunch from 2015 was simply amazing! DONT STRESS OUT! Go follow @The Real Ashley Marie go check out all the results💛💛💛💛
Thehairdiagram
1.2K
Creator earns commission
My 7yo requested sideburns 🙄🤣 #toddlerhairstyles #hairstylesforblackgirls #kidshairstyle #blackgirlhairstyle #kidshaircare
MrsPayneBranding
1.1K
Creator earns commission
I may not be a hairstylist but I can style some hair 🤏🏽✨🤣 #kidsbraidstyles #twisthairstyle #hairstylesforblackgirls #naturalhairstyle #kidstyles
MrsPayneBranding
916
Creator earns commission
I thought it turned out cute but I can’t win for losing with this picky 7yo 😑 #toddlerhairstyles #kidshairstyle #hairstylesforblackgirls #blackgirlhairstyle #kidshaircare
MrsPayneBranding
798
Thank you @Sergio Hudson Collection for allowing @theashleymariecollection and @boldholdlaceamerica to sponsor such an amazing show.  Thanks to my amazing lead stylist @andreAwilson_hair and the VERY TALENTED stylist that came out to execute!! @cantbecrushed  @itsharperleigh @xquisitewigsbybrianne @Rhonita.LaShae  @blusnature @lakiadiggs_ @Hairbyjowyjojo  @stylesbynaudiab  @ilovesammie__ @nikki_TheWeaveSlayer @everythingpretty_ @teaondemand_ #nyfw #nyfw2023 #sergiohudson #boldhold #ashleymariecollection #theashleymariecollection
Thehairdiagram
479
Creator earns commission
I love that my ashley marie products work for natural hair and curly wigs 😍🔥🔥 checkout my tik tok shop!!
The FUN Stylist 🕺🏾
464
Creator earns commission
Replying to @Vennessakay  my Ashley Marie Products❤️ the styling mousse really defines the curls and the styling gel keeps the hair looking wet all day and it doesnt weigh the hair down at all😍 Perfect for natural hair AND wigs!! #slayedbymatthew #boldhold
The FUN Stylist 🕺🏾
352
Creator earns commission
All I do is play 😭 Here’s to a successful wash n go thanks to @Thehairdiagram Ashley Marie collection (NOT sponsored, I just love them) 🥰 Products used: 💆🏾‍♀️ Ashley Marie Gel & Mouse combo  notes & tags:  Type 4 Natural Hair, Wash n go , Natural Hair  #annayachelcy #type4hair #naturalhair #ashleymariecollection
YT: Annaya Chelcy 🧸
350
PREVIOUS WINNERS BELOW…..COMMENT “I NEED CASH”….TO GET A PIECE OF THE CASH GIVEAWAY!  RENT IS DUE, GAS IS HIGH, FOOD IS HIGH! How to Enter👉🏽DON’T SKIP A STEP: 1. TYPE “I NEED CASH”  in the Comments below👇🏽 TAP THE REPOST BUTTON( I CHECK) 2. Post your video ASAP using your fav Ashley Marie product then use HASHTAG #thehairdiagram and @thehairdiagram  @theashleymariecollection on all videos posted by December 1, 2025 3. MUST HAVE  PAYPAL 4. Post your video on all platforms you can win more than once depending on how well the video gains reach  5. MUST BE FOLLOWING @thehairdiagram AND @theashleymariecollection  6. Email video link once posted to info@thehairdiagram.com otherwise will may miss it  7. Several winners will be picked: prize ranges from $100-$500 per winner SEVERAL WILL WIN! Let’s SPREAD THE ENTIRE 10k with many others 💸💸💸 MAKE IT FUN YALLLLL ITS EXHAUSTING OUT HERE❤️❤️❤️❤️❤️ SHOP WWW.thehairdiagram.com for your Ashley Marie products  PLEASE NOTE:  several people will win we are spreading the money among several winners sharing the love,  Adults please keep in mind that realistically everyone can’t win, our team will pick and tag. We  Congrats to our previous winners below please check your email from info@thehairdiagram.com @spoileduniversity  @foxxstreet66 on TikTok  @feliciafacet  @kennyystyles on TikTok  @desihairparlor @lluxury_budgets  @hairhoncho__  @wendizzlee_  @chaeeulenaa  @briana.shunte_ @_badbitlondon  @ladygh33  @kayaloveshair  @justaqueeen on TikTok  @audrrianaa on TikTok  @karreastwood has n TikTok  @tena_noturner  @_barbiee_baby_  @beauty.by.phy  @milii_mish  @seam_weavestress
Thehairdiagram
304
Creator earns commission
Lemme Teach You The Easiest Way Yall Install Your Wigs  🎄 #samsbeauty #sensationnelwigs #wiginstall #syntheticwig #wig #hair #install #hairinstall #merrychristmas #tiktokshopchristmas
EopulentTouch AgelessBeauty
227
Creator earns commission
This hairstyle ATE! They’re having a Black Friday/Cyber Monday sale if you want to try the products💛 Everything I used is tagged! #naturalhair #naturalhairstyles #ashleymariecollection #blackfriday #cybermonday #blackfridaytiktokshop
Ebony✨Natural Hair & Fashion
171
Creator earns commission
Replying to @MoniqueLanay! A gel that has hold but doesn’t make your hair crunchy & white! #hairgel #washday #washngo #washngoroutine #naturalhair #curlyhairroutine
EbonySaidWhat
140
Creator earns commission
Easy hairstyles are the best when you’re a lazy natural like me🤭 Products used:  @Thehairdiagram Products Ashley Marie gel & mousse combo (smells amazing, my favorite combo rn) 😫💛 Dryer from @ALDI USA  #aldifinds #annayachelcy #lazynatural #type4hair #thehairdiagram
YT: Annaya Chelcy 🧸
138
Creator earns commission
I’m ready to sit in their chair again 😩🫶🏽 @Thehairdiagram  My favorite products: 🍋 The Ashley Marie Collection  Moisturizing Shampoo  Conditioner  Mouse & Gel Combo  @Thehairdiagram Products  I honestly love the whole collection! It smells like lemon sugar just ugh 😍😍  #annayachelcy #ashleymariecollection #type4hair #naturalhair #soulann  Natural hair, wash n go, Type 4 natural hair…
YT: Annaya Chelcy 🧸
120
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