Baseformakeup

Liquid and cream foundations for full-coverage everyday wear.

Featured brands

Authenticated productsVerified shops

e.l.f. Cosmetics

e.l.f. Cosmetics

e.l.f. Power Grip Primer, Gel-Based Long-Lasting Makeup Primer, Hydrating Dewy Finish, Non-Comedogenic, Vegan & Cruelty Free, 3 Sizes

4.7

22.8K sold

Flash sale00:00:00

$11.00

Free shipping

3-in-1 Color Correcting Primer Cream SPF 50 UV, Brightening Hydrating Moisturizing Oil-Control Moisturizer, Long-Lasting Makeup Base for Flawless Skin Tone Face Primer For Makeup #GLOBAL PICKS

4 sold

Limited time deal

$5.99

Free shipping

3-In-1 Color Correcting Cosmetic Primer SPF 50 Makeup Base - Cream Texture Bottle, Smooth Brightening, Hydrating, Oil Control, Long-Lasting Flawless Base for All Skin Types, Color Correction, Even Out Skin Tone & Texture

5.0

153 sold

Limited time deal

$5.99

Free shipping

8-Color Matte Cream Base Corrector and Concealer Palette - Longwear Concealer, Waterproof, Full-Coverage, Additive-Free, Smooth, Daily Makeups, Matte Look, Blemish & Dark Tattoo Coverage

4.3

15.9K sold

Limited time deal

-43%$11.89$20.99

Free shipping

SPF 50+ PA+++ 3-in-1 Sunscreen Isolation Cream, Color Corrector Face Primer, Pre-Makeup Base for Oil Control, Moisturizing & Pore-Blurring, Luminous Even Skin Tone moisture Facial Matte

4.7

4.9K sold

Limited time deal

-50%$9.09$18.19

Free shipping

3-in-1 Color Correcting Face Primer | Sunscreen SPF 50 PA+++ - Lightweight Makeup Base with Sheer Natural Finish for Face, Daily Makeup, Beauty Routines, Travel & Everyday Looks

4.7

114.6K sold

Flash sale00:00:00

-45%$15.37$27.94

SHEGLAM Camera On Smooth and Blur Primer Lightweight Pore Minimizing Makeup Base Soft Focus Blurring Effect Smooth Matte Finish Long Lasting Oil Control Face

SHEGLAM US

SHEGLAM Camera On Smooth and Blur Primer Lightweight Pore Minimizing Makeup Base Soft Focus Blurring Effect Smooth Matte Finish Long Lasting Oil Control Face

4.6

3.0K sold

$11.99

Free shipping

WOKE UP LIKE THIS FLAWLESS BASE FOUNDATION By ILMAKIAGE Matte Coverage Makeup Concealer Pack Radiant

19 sold

$42.90

e.l.f. Soft Glam Satin Foundation - 36 Shades Medium Buildable Coverage, Long-Lasting, 1% Hibiscus Complex, Won't Clog Pores

e.l.f. Cosmetics

e.l.f. Soft Glam Satin Foundation - 36 Shades Medium Buildable Coverage, Long-Lasting, 1% Hibiscus Complex, Won't Clog Pores

4.7

16.2K sold

Flash sale00:00:00

$14.50

3-in-1 Color Correcting Sunscreen Primer Cream SPF 50 UV, Brightening Hydrating Moisturizing Oil-Control Moisturizer, Long-Lasting Makeup Base for Flawless Skin Tone Face Primer For Makeup

6 sold

$3.53

Dual-Ended Foundation Stick with Brush - Moisturizer Stick Form, Hydrating Full Coverage Concealer, Lightweight Radiant Finish Cosmetic for All Skin Types, Multiple Shades Makeup

4.5

3.0K sold

Limited time deal

$7.58

Julystar Soft Matte Long Wear Liquid Foundation With Free Beauty Sponge, Hydrating Moisturizing Oil-Control Buildable Coverage Base, 10 Shades Flawless Concealing Makeup for Summer Festival Grad Daily All Skin Tones, Buildable Matte Finish

4.8

29 sold

-12%$6.42$7.29

Free shipping

8-Color Matte Cream Base Cosmetic Corrector & Concealer Palette - Longwear, Waterproof, Full-Coverage, Additive-Free, Smooth, Correcting, Conceals Blemishes for Contour Highlighting, Dark Tattoo Coverage

5.0

124 sold

Limited time deal

-52%$9.59$20.00

Free shipping

[ELROEL Official Store] ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush (13g, 0.04 oz)

3.9

60.2K sold

Flash sale00:00:00

$37.20

Free shipping

Liquid Foundation - Full Coverage Face Base, Long-Lasting For Daily & Party Wear, Light And Medium, Dermatologist Approved Cosmetic, Face Cosmetic, Cosmetics Products, Topical Cosmetic, Beauty Cosmetics, Flawless

4.3

125 sold

Limited time deal

$5.99

Free shipping

Snail Mucin BB Cream - High-Coverage Oil-Control Matte Moisturizer, Waterproof, SPF-Infused, Hydrating, Dark Spot Targeting, Alcohol-Free Cosmetics Makeup, Gift-Ready Pick for Women (BB & CC Creams Category)

4.6

4.0K sold

Limited time deal

-27%$7.99$10.99

Make Up For Ever HD Skin Multiuse Cream Foundation & Blush Palette - 12 Shades for Flawless Complexion - Makeup, Blend - Make Up For Ever

Free shipping

MakeUpForEverUSA

Make Up For Ever HD Skin Multiuse Cream Foundation & Blush Palette - 12 Shades for Flawless Complexion - Makeup, Blend - Make Up For Ever

4.5

10.8K sold

$89.00

Free shipping

Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15,1.01 Fl Oz

1 sold

Limited time deal

$9.99

Free shipping

Women's Luxe 64g Adjustable Tint Concealer & Foundation - Color Changing CC Cream with Hyaluronic Acid & Peptides, Adapts to Tone, Lightweight, 12-Hour Wear, for Combination Skin, Light-Medium/Medium Dark-Dark Shades, Airbrushed Finish, Back to School

4.5

36.9K sold

$51.87

2-Pack 35ML Poseeword Smooth & Blur Primer, Lightweight Makeup Base for Smoother Looking Skin, Blurring Facial Primer for Daily Makeup Routine, Natural Finish Cosmetic Primer Suitable for All Skin Types, Face Primer for Makeup

6 sold

-39%$10.73$17.59

Free shipping

CARSLAN Black Magnet Moisturizing Primer Cream Makeup Grip 2IN1 Moisturizer Hydrating Face Primer 24H Locked Makeup With Hyaluronic Acid Vitamin E

4.6

4.8K sold

$19.99

Free shipping

High Coverage Matte Water-Powder Foundation (50ml) - Long Lasting, 24-Hour Wear, Waterproof, Non-Comedogenic Makeup Product, Color Correcting Concealer & Foundation Hybrid, Concealer Solution for Skin Imperfections, Acne-Prone Skin Friendly

4.5

382 sold

-7%$12.99$13.99

Free shipping

Biomimic Foundation 4 in 1 - Light Spectrum, Liquid Foundation for Flawless, Natural Looking Finish Makeup Clear Lightweight

4.5

190.9K sold

Flash sale00:00:00

$64.99

Free shipping

8-Color Matte Cream Base Corrector and Concealer Palette - Longwear, Waterproof, Full-Coverage, Assorted Shades Concealer & Foundation for Color Correction, Contour Highlighting, Daily Commute, Dark Tattoo Coverage

5.0

17 sold

Limited time deal

$7.88

Free shipping

[Missha] Perfect Cover BB Cream SPF 42 PA+++ - Smooth Blend Coverage Hydrating Foundation for All-Day Moisture

4.7

3.6K sold

$23.90

Free shipping

missha.official

[MISSHA Official] VIRAL DUO! M Perfect Cover BB Cream SPF 42 PA+++

4.7

30.1K sold

-26%$36.80$49.40

[Top] Mix N Match Tinted Moisturizer 1.69 fl. oz. | PDRN + Collagen + Peptide | Daily Radiant Base for No-Makeup Glow

Free shipping

mixsoon

[Top] Mix N Match Tinted Moisturizer 1.69 fl. oz. | PDRN + Collagen + Peptide | Daily Radiant Base for No-Makeup Glow

4.5

27.1K sold

$28.60

Free shipping

2-in-1 Color Changing Foundation Stick,Dual Ended Foundation Stick with Built-in Brush, Lightweight Hydrating Makeup, Natural No-Makeup Finish, Evens Skin Tone Concealer Blend Cream Evening

106 sold

Flash sale00:00:00

-15%$13.58$15.99

Free shipping

3-in-1 Tinted Face Primer Makeup Product - SPF 50, Adjustable Tint Concealer & Foundation, Color Correction, Oil Control, Pore Minimizing, Hydrating, Even Skin Tone, Flawless Radiant Natural Look Base for All Skin Types (Hydrates Moisture, Fights Dryness)

4.8

888 sold

Limited time deal00:00:00

$37.12

tarte timeless hydrating foundation & serum foundation brush - full coverage serum foundation + FREE brush

Free shipping

Tarte Cosmetics

tarte timeless hydrating foundation & serum foundation brush - full coverage serum foundation + FREE brush

4.3

57.1K sold

-48%$54.60$105.30

Introduction

Build customizable coverage that blends seamlessly with skin tone and texture. Choose from matte, satin, or dewy finishes.

Medium to full coverage formulas camouflage blemishes and discoloration without caking.
Buildable pigments let you adjust intensity from sheer to opaque in thin layers.
Infused with skincare ingredients like hyaluronic acid or niacinamide for added benefits.

Achieve a smooth, camera-ready complexion in minutes.

Baseformakeup

Liquid and cream foundations for full-coverage everyday wear.

e.l.f. Cosmetics

e.l.f. Power Grip Primer, Gel-Based Long-Lasting Makeup Primer, Hydrating Dewy Finish, Non-Comedogenic, Vegan & Cruelty Free, 3 Sizes

3-in-1 Color Correcting Primer Cream SPF 50 UV, Brightening Hydrating Moisturizing Oil-Control Moisturizer, Long-Lasting Makeup Base for Flawless Skin Tone Face Primer For Makeup #GLOBAL PICKS

3-In-1 Color Correcting Cosmetic Primer SPF 50 Makeup Base - Cream Texture Bottle, Smooth Brightening, Hydrating, Oil Control, Long-Lasting Flawless Base for All Skin Types, Color Correction, Even Out Skin Tone & Texture

8-Color Matte Cream Base Corrector and Concealer Palette - Longwear Concealer, Waterproof, Full-Coverage, Additive-Free, Smooth, Daily Makeups, Matte Look, Blemish & Dark Tattoo Coverage

SPF 50+ PA+++ 3-in-1 Sunscreen Isolation Cream, Color Corrector Face Primer, Pre-Makeup Base for Oil Control, Moisturizing & Pore-Blurring, Luminous Even Skin Tone moisture Facial Matte

3-in-1 Color Correcting Face Primer | Sunscreen SPF 50 PA+++ - Lightweight Makeup Base with Sheer Natural Finish for Face, Daily Makeup, Beauty Routines, Travel & Everyday Looks

SHEGLAM Camera On Smooth and Blur Primer Lightweight Pore Minimizing Makeup Base Soft Focus Blurring Effect Smooth Matte Finish Long Lasting Oil Control Face

WOKE UP LIKE THIS FLAWLESS BASE FOUNDATION By ILMAKIAGE Matte Coverage Makeup Concealer Pack Radiant

e.l.f. Soft Glam Satin Foundation - 36 Shades Medium Buildable Coverage, Long-Lasting, 1% Hibiscus Complex, Won't Clog Pores

3-in-1 Color Correcting Sunscreen Primer Cream SPF 50 UV, Brightening Hydrating Moisturizing Oil-Control Moisturizer, Long-Lasting Makeup Base for Flawless Skin Tone Face Primer For Makeup

Dual-Ended Foundation Stick with Brush - Moisturizer Stick Form, Hydrating Full Coverage Concealer, Lightweight Radiant Finish Cosmetic for All Skin Types, Multiple Shades Makeup

Julystar Soft Matte Long Wear Liquid Foundation With Free Beauty Sponge, Hydrating Moisturizing Oil-Control Buildable Coverage Base, 10 Shades Flawless Concealing Makeup for Summer Festival Grad Daily All Skin Tones, Buildable Matte Finish

8-Color Matte Cream Base Cosmetic Corrector & Concealer Palette - Longwear, Waterproof, Full-Coverage, Additive-Free, Smooth, Correcting, Conceals Blemishes for Contour Highlighting, Dark Tattoo Coverage

[ELROEL Official Store] ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush (13g, 0.04 oz)

Liquid Foundation - Full Coverage Face Base, Long-Lasting For Daily & Party Wear, Light And Medium, Dermatologist Approved Cosmetic, Face Cosmetic, Cosmetics Products, Topical Cosmetic, Beauty Cosmetics, Flawless

Snail Mucin BB Cream - High-Coverage Oil-Control Matte Moisturizer, Waterproof, SPF-Infused, Hydrating, Dark Spot Targeting, Alcohol-Free Cosmetics Makeup, Gift-Ready Pick for Women (BB & CC Creams Category)

Make Up For Ever HD Skin Multiuse Cream Foundation & Blush Palette - 12 Shades for Flawless Complexion - Makeup, Blend - Make Up For Ever

Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15,1.01 Fl Oz

Women's Luxe 64g Adjustable Tint Concealer & Foundation - Color Changing CC Cream with Hyaluronic Acid & Peptides, Adapts to Tone, Lightweight, 12-Hour Wear, for Combination Skin, Light-Medium/Medium Dark-Dark Shades, Airbrushed Finish, Back to School

2-Pack 35ML Poseeword Smooth & Blur Primer, Lightweight Makeup Base for Smoother Looking Skin, Blurring Facial Primer for Daily Makeup Routine, Natural Finish Cosmetic Primer Suitable for All Skin Types, Face Primer for Makeup

CARSLAN Black Magnet Moisturizing Primer Cream Makeup Grip 2IN1 Moisturizer Hydrating Face Primer 24H Locked Makeup With Hyaluronic Acid Vitamin E

High Coverage Matte Water-Powder Foundation (50ml) - Long Lasting, 24-Hour Wear, Waterproof, Non-Comedogenic Makeup Product, Color Correcting Concealer & Foundation Hybrid, Concealer Solution for Skin Imperfections, Acne-Prone Skin Friendly

Biomimic Foundation 4 in 1 - Light Spectrum, Liquid Foundation for Flawless, Natural Looking Finish Makeup Clear Lightweight

8-Color Matte Cream Base Corrector and Concealer Palette - Longwear, Waterproof, Full-Coverage, Assorted Shades Concealer & Foundation for Color Correction, Contour Highlighting, Daily Commute, Dark Tattoo Coverage

[Missha] Perfect Cover BB Cream SPF 42 PA+++ - Smooth Blend Coverage Hydrating Foundation for All-Day Moisture

[MISSHA Official] VIRAL DUO! M Perfect Cover BB Cream SPF 42 PA+++

[Top] Mix N Match Tinted Moisturizer 1.69 fl. oz. | PDRN + Collagen + Peptide | Daily Radiant Base for No-Makeup Glow

2-in-1 Color Changing Foundation Stick,Dual Ended Foundation Stick with Built-in Brush, Lightweight Hydrating Makeup, Natural No-Makeup Finish, Evens Skin Tone Concealer Blend Cream Evening

3-in-1 Tinted Face Primer Makeup Product - SPF 50, Adjustable Tint Concealer & Foundation, Color Correction, Oil Control, Pore Minimizing, Hydrating, Even Skin Tone, Flawless Radiant Natural Look Base for All Skin Types (Hydrates Moisture, Fights Dryness)

tarte timeless hydrating foundation & serum foundation brush - full coverage serum foundation + FREE brush

Introduction

FAQs

Test a small amount along the jawline in natural light; the right shade disappears into the skin.

A damp sponge offers sheer coverage, while a brush builds more opacity; fingers work for cream formulas.

Yes, blending adjacent shades creates a perfect undertone match and extends product life.

Most unopened bottles remain fresh for 12-18 months; opened bottles are best used within 6-12 months.

Setting powder prolongs wear in humid climates, but many modern formulas stay put without it.