Serum shopping goes faster once you name the concern first: soothing redness, evening tone, smoothing texture, or simply adding water back into the skin.
- Identify the headline active and its position in the ingredient list, because a trace amount behaves differently from a featured one.
- Look at the bottle: 30 ml with a glass dropper is standard, and airless pumps protect light-sensitive actives longer.
- Decide how it fits your existing steps, since two strong serums layered on the same night often irritate.
Request a photo of the carton and batch code, then introduce the serum on alternate evenings before moving to daily use.