Aromatic Candle

Shoppers who describe a candle as aromatic are generally chasing strength: they want the fragrance noticeable when someone walks through the door, not only when leaning over the jar.

• Look for a stated fragrance load percentage or a note about scent throw, which signals how much oil the wax carries.
• Prefer multiwick jars for open floor plans, since a wider melt pool releases more fragrance per hour.
• Read the scent family, because gourmand and woody blends usually read heavier than light florals at the same strength.

Fragrance perception fades as you get used to it, so rotating two different scents keeps each one noticeable.