McAtlas Revised Edition is a 500-page book that offers a visual social anthropology of McDonald’s—how the world’s largest and most popular restaurant adapted its menu and locations to local tastes while becoming a global symbol of Americana and modernity. Written by James Beard Award-winning photographer and writer Gary He, it takes readers on a journey around the “McWorld.” This revised edition includes 20% more content than the original and brings together research and photographs gathered through field work in over 50 countries. The book focuses on regional transformations, tracing how iconic items evolved into their ultimate forms as menu offerings at quick service restaurants. McAtlas is designed for travel-obsessed readers, history buffs, and fans of the Golden Arches, offering photographs, historical context, and addresses for iconic McDonald’s locations across six continents. It also explores over 100 regional dishes and includes special sections such as local McFlurry flavors, the Big Mac Index, and the greatest discontinued menu items, plus notable localized items from places including France, Sweden, New Zealand, Portugal, the Philippines, Brazil, Egypt, Australia, China, the USA, India, Japan, and Saudi Arabia.