ISLAND FLAVOR LIKE NO OTHER

Pono Hawaiian Nori Komi Furikake is not just a seasoning. It is the secret ingredient that turns an ordinary meal into something you will be thinking about all day. One sprinkle and your rice, your eggs, your noodles, your popcorn... suddenly taste like a meal straight off the shores of Maui.

Toasty sesame seeds. Hand-cut nori seaweed. That perfect hit of sweet and salt. This is the flavor Hawaii has been obsessed with for over 200 years, and now it is yours.

BORN IN HAWAII. MADE WITH ALOHA.

Furikake first arrived in Hawaii during the Japanese sugar cane plantation era of the 1800s. Workers brought it from Japan and sprinkled it over their rice in the fields. The islanders fell in love with it instantly, and it has never left. It became woven into Hawaiian food culture so deeply that today, no plate lunch, no poke bowl, and no rice dish feels complete without it.

Pono Hawaiian Foods Co. is a Maui-born brand, built on the belief that the best food comes from real ingredients, real tradition, and real aloha. Our Nori Komi Furikake is crafted with that same spirit. No shortcuts. No fillers. Just the good stuff.

SPRINKLE IT ON EVERYTHING (SERIOUSLY, EVERYTHING)

This is not a one-trick seasoning. Pono Furikake is the topping you will reach for morning, noon, and night. It works on everything, and that is not an exaggeration.

·A bowl of steamed rice becomes the most satisfying thing you have eaten all week

·Fried or scrambled eggs get a savory, crunchy upgrade that changes breakfast forever

·Sushi, poke bowls, and hand rolls taste like they came from your favorite island spot

·Roasted or steamed vegetables go from side dish to the star of the table

·Noodles and ramen pick up a deep umami richness that hits different

·Grilled salmon and seafood get a toasty, nutty crust with every bite

·Salads and avocado toast become something you actually want to eat every day

·Popcorn yes. Try it. You will never go back.

PEOPLE ARE TALKING

Pono Hawaiian Foods has earned a loyal following across Hawaii, the mainland, and everywhere in between. Home cooks, foodies, and anyone who has ever visited the islands and tried to recreate that flavor at home know exactly what this is about. Over 330 five-star reviews and the number keeps climbing.

"Best furikake I have ever tasted. It tastes exactly like the kind you get in Hawaii. I have been ordering it monthly since I found it."

"I put this on literally everything. My family is completely obsessed. We go through a jar a week and I am not even sorry about it."

"Finally a furikake made with clean ingredients. No preservatives, no artificial anything. It tastes pure, fresh, and absolutely delicious."

"My go-to gift for anyone who loves food. It never fails to impress. No Ka Oi. The best."

PERFECTLY BALANCED FLAVOR

Sweet. Salty. Nutty. Umami. Every single element in perfect harmony. Pono Nori Komi Furikake layers flavors the way a great dish should. The nori brings that deep ocean savoriness. The sesame seeds add warmth and crunch. The gentle sweetness balances everything out without ever tipping into overpowering territory. The result is a seasoning that makes your food taste more like itself, only better.

It does not compete with your dish. It completes it.

As they say in Hawaii... No Ka Oi. The Best.