Many formulas are enriched with oils and other moisturizing ingredients to keep lips soft and supple, preventing dryness and chapping.
Optical Brighteners:
Some brightening lip glosses utilize optical brighteners, which are pigments that reflect light and can make the lips appear brighter and more luminous.
Complementing Undertones:
Choosing a lip gloss that complements your skin's undertone can enhance your complexion and make your features stand out, adding to the brightening effect.
Natural Look:
Brightening lip glosses are often designed to create a subtle and natural look, allowing your lips' natural color to shine through.