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Customer reviews (606)
Kim & Gibson ❌
Item: Default
I am trying to grow out my natural gray after having my hair dresser take my color out of my ends, so I get a yellowing that I really don’t like! This stuff is great at taking my yellow to platinum and it has great hold! I will continue to use this product while I am growing out my natural gray!
July 30, 2024
Carly Wiggins
Item: Default
My hair looked orange before I used this product. I put just a little on my hair and my hair instantly became less brassy. I love the way it took the orange out so fast. I have been using it daily.
July 28, 2025
Jos
Item: Default
it definitely does enhance the blonde. would recommend blow drying and styling after using. Does really dry out hair, but goes back to normal once washed and conditioned.
Scent：good
3w ago
pnwsusan2
Item: Default
Well, I have to tell you I am truly amazed, and this is no joke. I have always had trouble with my blonde hair turning yellow. I got the other spray on product, which didn't work at all, but this foam really works. My hair has been so over treated foiled so many times and the split ends werewell, I
July 21, 2025
Kimberly Tilton Ivory
Item: Default
I have my hair highlighted every 6 weeks and the brassy tones we all just can’t get rid of and this product is a game changer for me it’s my 4th product from wow that I love and are using consistently!!! Maybe one day I can be a promoter on here for the passion I have for the line they produce ……💞
July 19, 2025
About this shop
4.3
1.1M sold
905.0K seo_shop_header_info_videos
80%
4+ star rating
61%
Ships within 2 days
About this product
BrandColor Wow
ManufacturerFederici Brands
IngredientsWater/Aqua,VP/VA Copolymer,Isobutane,Propane,Cocamidopropyl Betaine,PEG-40 Hydrogenated Castor Oil,Methyl Hydrogenated Rosinate,Parfum/Fragrance,Benzalkonium Chloride,Diazolidinyl Urea,Panthenol,Amodimethicone,Myristamidopropyl PG-Dimonium Chloride Phosphate,Trideceth-12,Cetrimonium Chloride,Iodopropynyl Butylcarbamate,PPG-5-Ceteth-20,Linalool,Hexyl Cinnamal,CI 60730 (D&C Violet 2).
Net Weight250g
Region Of OriginUS
Product description
Instantly rids blonde & gray hair of brassy tones; no mess; no crunch, no stiffness, no stickiness.
WHY IT'S WOW
•Lavender-tinted foam neutralizes yellow and brassy tones instantly
•No-mess alternative to purple shampoo (use on wet or dry hair)
•Never sticky, stiff or crunchy for shiny, bouncy, supple results
•Also available for brunette hair
HOW TO USE
1. Use after shampooing and conditioning.
2. Do not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.
3. Shake can well, then invert to dispense foam into palm.
4. Apply directly to brassy areas or all over hair.
5. Leave in and style as usual.
Videos for this product
18.6K
Commission paid
6.1K
Commission paid
2.9K
452