GUND is proud to introduce Snuffles - the best-selling GUND teddy bear of all time! As a completely unique GUND design, Snuffles was first introduced in 1980, and today at least two generations of fans have cherished their beloved crescent-moon bear for years. This luxuriously soft bear has a uniquely curved shape and slightly understuffed design that makes for extra-comforting hugs. Snuffles also comes in fun formats ranging from fluffy 5” keychains to classic plush in multiple sizes - all in gender-neutral colors to match any personality. Surface-washable; ages 1 and up. Ships in a poly bag.

GUND is proud to present the GUND Forever Friends Promise, a new way for cuddlers to stay in touch with their plush pals. How’s it work? Simply register your GUND Forever Friend by scanning the QR code on its tag. You’ll be redirected to our Forever Friends Registry site and asked for a few details about your new plush pal. That’s it! Bring your Forever Friend on every adventure like you normally would. If it ever gets lost, just reach out and tell us what happened. We’ll look up your information in our registry and will do what we can to get your GUND Forever Friend – or a brand-new one – back in your arms! Includes: 1 GUND Snuffles 10” Teddy Bear, Poly Bag