A cosmetics category leader, celebrates authenticity, diversity and self-expression through makeup. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive makeup for everyone. Through the years, COVERGIRL has partnered with a number of inspirational, barrier-breaking, and diverse women as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Certified by Cruelty-Free International, which means all of our products are certified cruelty free, no matter where we are sold.