The Mad Cat® Purrfect Pineapple Cat Toy is a tropical treat for a cat! This fun and quirky toy is filled with a unique blend of premium catnip and silvervine that�s maximum potency, pure, and pesticide-free. Silvervine is an all-natural catnip alternative that cats love, it elicits a similar reaction to catnip and works for many cats who normally are not affected by catnip. Some cats LOVE catnip, but not all cats are affected by it. To solve this problem we developed our unique blend of catnip and silvervine. Silvervine is a non-toxic, all-natural catnip alternative that many cats prefer. This potent stimulant elicits a similar reaction to catnip and is safe and fun. Silvervine is a non-toxic, all-natural catnip alternative that many cats prefer. This potent stimulant elicits a similar reaction to catnip and is safe and fun. Made of soft, high-quality plush with fun accents such as string, crinkle, and embroidery. Great for tossing, batting, kicking, and cuddling.