Shades: Melted Butter
A unique shade of yellow, derived from 100% natural colorant that neutralizes the appearance of purplish-brown lip liners, dark spots, freckles and smoker’s lips. It is also made to shine brighter on darker skin than your typical clear glosses.
What Does Cake Theory Do?
This cushion-y lip oil evens lip tones by using color theory, and is built with three actives to hydrate and strengthen the skin barrier with each wear.
How to Apply
To start–twist off the cap and remove the applicator from the tube. Take the wand and swipe the product across your top and bottom lip. Apply as many or little layers as you need. Allow oil to absorb into the lips on its own. Can be used multiple times, throughout the day, everyday.
Key Ingredients
AvenaPLex™ (derived from real oats): At an active level that visibly reduces wrinkles and boosts hydration
Hyaluronic Acid: At an active level that draws in and locks moisture into your skin, keeping it plump, supple, and hydrated
Jojoba oil: Improves skin elasticity and prevents flakiness
Polybutene, Hydrogenated Polyisobutene, Diisostearyl Malate, Cocos Nucifera (Coconut) Oil Extract, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylene/Propylene/Styrene Copolymer, Avena Sativa (Oat) Kernel Extract, Ricinus Communis (Castor) Seed Oil, Glyceryl Caprylate, Tocopheryl Acetate, Aroma/Flavor, Butylene/Ethylene/Styrene Copolymer, Bixa Orellana Seed Extract, Sorbitan Olivate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Caproic Acid
TAKE CONTROL
EQUALIZATION
As opposites on the color spectrum, yellow and violet neutralize each other. Cake Theory™ uses this principle to even out your lip tone (without covering it). Browning™ can do that for those with dual-toned lips and give a vibrant splash of *brown* to those with pink, pale, and dull lips.
NEUTRALIZATION
Melted Butter™ enhances your natural lip color by filtering hyperpigmentation, dark spots, lip outlines, and more. Due to it's unique shade of golden yellow, Melted Butter™ also reflects lights far greater than other lip oils, glosses, and balms.
MOISTURIZATION
·Clinically proven to hydrate and strengthen the skin barrier with AvenaPLex
·Clinically proven to form a protective film against dryness
·Clinically proven to protect, nourish, and moisturize
[Clinically proven using epidermal samples from a group of 30 participants ranging in age, race and skin type]
LINE REDUCTION
Although packed with ceramides, hyaluronic acid, jojoba oil, and achiote oil, Cake Theory™'s unsung hero is AvenaPLex. AvenaPLex is a powerful oat and ceramide complex proven to reduce wrinkles/lines by up to 15% while boosting yours natural hyaluronic acid levels by up to 14%.
BLUR + SHINE
Cake Theory™ blurs lip lines, wrinkles, and crevices — giving you the appearance of fuller and shinier (but never stickier) lips.

Key Ingredients
AvenaPLex
Hyaluronic Acid
Ceramides
Achiote
The *ultimate* lip oil with THREE active ingredients. This one-of-a-kind clearish formula moisturizes, heals, shines, blurs, reduces fine lines, reduces hyperpigmentation, reduces fordyce spots, never sticks, and filters using color theory.
More than just color theory.
Clinically proven results with each wear.
· DEEPLY MOISTURIZES
·SHINES WITH NO STICK
· REPAIRS SKIN BARRIER
· BLURS THE DETAILS
· REDUCES FINE LINES
· CLEARS WITH COVERAGE





