Grow your business with TikTok Shop
What is TikTok Shop? TikTok Shop is an innovative new shopping feature which enables merchants, brands and creators to showcase and sell products directly on TikTok through in-feed videos, LIVEs, and product showcase tab.
Join NowWhyTikTok Shop?
How do merchants sell on TikTok Shop?
- Bring your store and products to TikTok Shop by signing up at the TikTok Shop Seller Center. Get your products on TikTok Shop in the Seller Center and manage your shop, inventory, orders, promotions, creator partnerships and customer service all on one platform.
How can the TikTok community buy merchants products on TikTok Shop?
- The TikTok community can explore and purchase directly through in-feed videos, LIVE shopping, and a product showcase tab prominently featured on TikTok profile pages. Interact with customers through engaging and creative content to drive online sales. Customers can add products into their shopping cart and checkout securely without leaving the TikTok app.
What products can merchants make available on TikTok Shop?
- From fashion, clothing, beauty & make-up products to home decor, electronics and many more, products can be uploaded by merchants on the Seller Center to sell directly on TikTok Shop. Please find more information about eligible products on the TikTok Shop Seller Center. Get business insights on performance, traffic, customer reviews and transaction data through TikTok Shop’s data dashboards. Measure the impact of each sale so you can show the most popular products to the TikTok community.
How can merchants promote their products on TikTok Shop?
- Merchants can discover, connect and work with thousands of creators through our affiliate programme directly accessible on TikTok Shop. Find the right creators for your brand, monitor sales performance and set commission. TikTok Shop also offers the opportunity for merchants to join campaign promotions with the chance to unlock great benefits.
WhyTikTok Shop?
How do merchants sell on TikTok Shop?
- Bring your store and products to TikTok Shop by signing up at the TikTok Shop Seller Center. Get your products on TikTok Shop in the Seller Center and manage your shop, inventory, orders, promotions, creator partnerships and customer service all on one platform.
TikTok Shop enables merchants to build a rapidly scalable revenue stream through 3 key pillars:
Case Studies
PerfumeBoss
As a small, local business, PerfumeBoss Ltd joined TikTok Shop in October and hosted their very first shoppable LIVE just two days after onboarding. Since then, the brand has committed to hosting more than 5 lives every a week. With this dedication and by continuing to increase their total LIVE duration time their business has grown way beyond their expectations in just 2 months.
438%
Increase in Net Revenue
369%
Increase in Order Volume
32%
Increase in Followers
Outlandish
Outlandish Digital was established in London in 2021 as one of the first TikTok Shop partners (TSP) in the UK, bringing expertise in production and social commerce to the UK and Europe. Its creator account: @Tech_On_Trend helped the sellers to achieve remarkable sales result during Holiday Season Campaign.
124%
Increase in Net Revenue
142%
Increase in Order Volume
133.4K
LIVE Watch PV
JustMyLook
JustMyLook is one of the UK's fastest-growing beauty retailers. It started in-depth strategic cooperation with TikTok Shop in 2021 and has become one of the top sellers during the Black Friday and Holiday Season Campaign.
56%
Product PV increase
102%
Increase in Net Revenue
169
Increase in Followers
Latest News
Have yourself a merry shopping experience with TikTok
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Shop the hottest trending products at TikTok UK's first Black Friday event
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TikTok jumps on online shopping bandwagon
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Latest News
Have yourself a merry shopping experience with TikTok
Read More >Shop the hottest trending products at TikTok UK's first Black Friday event
Read More >TikTok jumps on online shopping bandwagon
Read More >